Gablestock were in need of a new animal feeds website to replace their out dated and broken website. The new website design needed to clearly display products to sell both online and for collection. High quality imagery was essential to achieve a clean, modern theme. Over 100 products need images and full descriptions, each with their own unique page URL.
The new animal feeds website needs to have a UX design with rich content and clean aesthetics. They have a high flow of traffic through their website and need to have stock availability on display with clear contact details.
The new web design required at least 2 pictures of each product, mostly of feed in bags and one of the loose feed. Gablestock used our Product Photography service, this involved us visiting the Gablestock facility with our equipment to take over 300 pictures over a 3 day period.
As is the same with all of the large sites we build, this too has granular product pages. A website that offers multiple products should have a granular breakdown of pages in order for each product to be relevant for an online keyword search. For example, Google have an algorithm for both SEO and PPC that require your website to have a high QS (Quality Score). This has a multitude of benefits.