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In this article, we provide a concise summary of our experience developing a custom clothing website for Urban Custom Clothing in Derby
Urban Custom Clothing in Derby needed a professional eCommerce website to launch their new brand. They wanted to display workwear, t-shirts, jumpers, hats, and more, with easy options for embroidery or print customisation.
After speaking with other agencies, they chose Vimana Digital despite our higher cost. They valued our one-stop solution covering design, development, photography, copywriting, SEO, PPC, and more.
Their main goal was to create a trustworthy online shop that generated consistent sales while building long-term brand credibility.
We built the Urban Custom Clothing website on WordPress with WooCommerce, applying SEO best practices from the very beginning.
The site is clean, fast, and simple to navigate, with a clear layout highlighting every clothing category and product option.
Each item includes embroidery and printing choices with transparent pricing, allowing customers to customise products quickly and place orders with ease.
The product imagery was supplied by the client, while the homepage banners were designed in-house by Vimana Digital.
We optimised all visuals to fit seamlessly within the website’s structure, creating a clean and consistent look throughout. The banners were designed to reflect the brand’s identity and highlight key product offerings.
This mix of client-supplied photography and our custom banners helped deliver a professional design that enhanced the user experience.
At Vimana Digital, we provide a full copywriting service for businesses across many different industries.
We take time to understand your business and craft content tailored to your services and audience. Many clients struggle to create regular content, and that’s where we step in.
Our copywriting is written with SEO in mind, helping your website rank higher and reach more potential customers online.
The website layout clearly presents each service, making it easy for customers to explore options and send enquiries.
The colour palette mirrors the brand logo, creating a consistent identity across the site.
With a fully responsive and interactive design, the website ensures readability and transparent service information on all devices.
Built for longevity, the structure reduces the need for major updates or frequent modifications.
The new website gives Urban Custom Clothing a professional eCommerce platform built to support their business growth.
It showcases their full product range with clear embroidery and printing options, making customisation simple and straightforward for customers.
A secure payment gateway was integrated to enable smooth online transactions, while SEO foundations position the business for long-term visibility.
