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In this article, we provide a concise summary of our experience designing and developing a windows and doors website for D&M Windows, a double glazing windows and composite doors company located in Ruddington, Nottingham.
D&M Windows initially approached us in search of an SEO agency in Nottingham to assist them in generating more inbound leads for their products and services. However, upon examining their website, we discovered it to be extremely outdated and unsuitable for SEO.
To address this issue, we suggested constructing a new website to expedite the generation of results during the SEO campaign. Considering the presence of valuable content on the old website, our initial step involved migrating all the pertinent content to the new framework.
Prior to commencing the creation of a new website, our primary focus was to consolidate all the available content. In this instance, we undertook the task of copywriting from scratch, considering that the original content primarily consisted of outdated material.
After gathering all the essential materials, we proceeded with the construction of the website utilising the WordPress framework.
Most of the imagery present on the new D&M Windows website was transferred from the previous site, but it was exclusively utilised within the galleries. Moreover, all the visuals visible throughout the new website are fresh images procured from suppliers, as well as some showcasing the works accomplished by D&M.
Vimana Digital offers a comprehensive copywriting service that caters to all industries. In the case of D&M Windows, we were fortunate enough to receive some pre-existing written content. However, a significant 80% of the content was composed by Vimana Digital.
The website header undergoes variation between the desktop and mobile versions. As for aesthetics, the website boasts a simple and uncluttered layout that facilitates easy navigation. The colour palette employed across the website harmoniously complements the D&M Windows logo.
Crucially, the website has been meticulously designed to withstand the test of time, requiring minimal substantial modifications or updates in the future.
D&M Windows provides an extensive selection of windows and doors, encompassing composite doors, bi-fold doors, uPVC options, and sliding sash windows. Navigating the website allows seamless access to each product category. Accompanied by supplementary resources available for download, such as dedicated brochures for each offering.
As part of our ongoing services, we prioritise maintaining the website’s health and ensuring its up-to-date status. This includes timely updates to the events section as necessary.
