Web design · WordPress development
Secondary Glazing Leicester: a brochure website on page one of Google from launch day
Design, WordPress development and every word of copy for a Leicestershire supply-and-fit installer, planned around local search before the first page was built.
- Web design
- WordPress development
- Copywriting
- SEO
- WordPress
The brief
What Secondary Glazing Leicester needed
Vimana Digital designed, built and wrote a WordPress brochure website for Secondary Glazing Leicester, a supply-and-fit installer serving Leicester and Leicestershire. Built with an SEO strategy from the first draft, the site went live in July 2023, was indexed by Google within 24 hours and ranked on page one on its first day.
The brief was a digital brochure for one service in one region, aimed at Leicestershire residents. Three things made it more than a standard brochure build:
We had full creative freedom on design and development, and we handled all the copywriting.
How we did it
How we did it
01
Content before design
We gathered everything first. Here that meant writing the copy from scratch with the SEO strategy built in, rather than adding keywords afterwards.
02
Imagery that looks the part
Manufacturer photos and recent client work. Poor visuals make a trade site look untrustworthy, so we won't settle for them.
03
Build on WordPress
With content and images agreed, we built the site on WordPress.
04
Keep the design out of the way
Easy navigation, the client's colours and calls to action where a reader is likely to decide.
What we built
What we built
Secondary glazing is a considered purchase, so the site's job is to answer questions, show real installations and make the next step obvious. It was also designed to last, needing few substantial changes in future.
- A WordPress brochure site focused on secondary glazing in Leicester and Leicestershire
- Downloadable brochures and PDFs for people who want detail before they call
- Live chat, quick enquiry forms and clear contact details
- A mobile- and tablet-friendly layout
- Imagery from manufacturers plus a few recent client installations
- A simple, uncluttered design in a colour palette that complements the client's logo
Responsive experience
Clear on every screen
The outcome
Results
A first-day page-one result reflects clean technical setup and well-targeted local copy. It is a strong start, not a guarantee: competitive terms usually need ongoing local SEO work.
- Live in July 2023
- Indexed by Google within 24 hours of launch
- Ranked on page one of Google on its first day
Related services
Questionsabout thisproject
Not covered here? Call and ask. We reply within 24 hours.
How much does a secondary glazing website cost?
A brochure website for a small installer starts from around £1,000 with Vimana Digital, including design and build. Larger sites with more pages, brochures and integrations typically cost £3,000 to £6,000. Prices exclude VAT. Copywriting and photography can be added if you would rather not write or shoot the content yourself.
Can a brand-new website really rank on Google straight away?
Sometimes, as this project shows, but nobody can promise it. Secondary Glazing Leicester was indexed within 24 hours and reached page one on day one because the copy targeted one trade in one area and the site was technically clean. Competitive terms usually take months of ongoing work.
Do we need to write the content ourselves?
No. On this project we wrote every word, with the SEO strategy built in from the start. Copy is often what stalls a trade website, because the owner is busy running jobs. You know your trade; we write it for search, and you check it for accuracy before anything goes live.
Should an installer's website have downloadable brochures?
Yes, if your customers compare options before calling. Secondary glazing is a considered purchase, so this site offers PDFs alongside short page copy. Readers who want detail get it, readers who want a quote use the quick form or live chat, and neither group has to scroll past the other.
Start your project
Need a website that is found in your area?
We design, write and optimise trade websites from our base at The Long Eaton Hub.