Web design and development · Brochure website
Riviere Custom Coffee Tables — A Luxury Brochure Website for Bespoke Commissions
Every Riviere table is commissioned individually, so an online shop would have sold the wrong thing. We built a premium brochure site that shows what is possible and leads to a conversation.
- Web design and development
- Brochure website
- Product showcase
- Copywriting and imagery
The brief
Communicating quality before anyone has touched the table
Vimana Digital designed a premium brochure website for Riviere Custom Coffee Tables, a maker of handcrafted, fully bespoke timber and resin coffee tables. Because every table is commissioned individually, the site deliberately avoids an Add to Basket journey and instead showcases past work, explains the craftsmanship and leads visitors to book a conversation about their own commission.
Riviere makes high-quality, handcrafted furniture built around the natural character of the timber rather than a standard design. Each table is commissioned individually: timber, shape, dimensions, detailing, leg design and colour can all form part of the conversation before the piece is made. Some go much further, with intricate resin detailing and even real coffee beans embedded in the table.
That creates two problems. The product is tactile, and a visitor cannot run a hand across the grain, so the presentation has to carry that sense of quality visually. And the tables on screen are not stock waiting to be dispatched; they are examples of what can be commissioned.
The brief came down to three things: feel premium, inspire ideas, and start a conversation rather than push a one-click checkout.
How we did it
Why we deliberately did not build an ecommerce website
01
Sell the craftsmanship first
When every product is unique, the details are the product. Photography gets space, and the copy explains why a one-off piece differs from mass-produced furniture.
02
Show possibilities without pretending they are stock
Past designs help a customer find the direction they like, while the message stays that their own commission can be different.
03
Make product pages inspire, not transact
Each table page gives enough to decide whether that style could be the starting point for a bespoke piece. Inspiration first; specification comes through conversation.
04
End the journey in a booking
Explore, book a time, choose the details, commission.
What we built
What the Riviere website includes
- A luxury brochure website with visual restraint, so the timber and craftsmanship stay central
- A showcase of previous designs and completed pieces presented as inspiration, not a fixed catalogue
- Individual table pages that explain a style, its materials and design ideas without behaving like shop listings
- Craftsmanship and "why Riviere" sections covering slabs, finishes, resin work, and the reasons behind the price
- A customisation section: timber, dimensions, leg style, leg colour, resin and special details
- A four-step customer journey: explore, book a time, choose the details, commission
- Responsive development
Responsive experience
Clear on every screen
Within a very short period of time from contacting Vimana I have a lovely website. Amit struck a great balance of listening to my requirements and offering advice. He is very responsive to my [many!] questions, and I feel in safe hands with him as my designer. If you’re looking for a classy website to match your demands, I fully recommend Vimana Digital." David and Helen Turnbull, Riviere Custom Coffee Tables, Google review
The outcome
Results
Riviere now presents itself much more like a premium furniture brand than a catalogue. Prospective customers can explore different tables, understand the craftsmanship behind them and see the range of possibilities before making contact. Most importantly, the website supports the way Riviere sells: it never forces a checkout for a product that has not yet been designed.
Related services
Questionsabout thisproject
Not covered here? Call and ask. We reply within 24 hours.
Should a bespoke furniture business have an online shop?
Only if customers can buy a defined product without talking to you. If every piece is commissioned, a checkout removes the personalisation that justifies the price. For Riviere we built a brochure site that showcases past work and leads to a booked conversation. If you also sell standard pieces, we can combine both.
How do you make handmade furniture look premium online?
Restraint and photography. The layout gives the timber and finish room, the copy explains what makes the piece different, and nothing competes with the product. Riviere's site has a dedicated craftsmanship section and a "why" section covering material quality, individuality, handmade construction and longevity, so the price makes sense before anyone enquires.
Can we show examples without customers thinking they are stock?
Yes, with the right framing. Riviere's showcase presents completed tables as inspiration and starting points, and the table pages make clear that specification comes through conversation. The customisation section then lists what can change: timber, dimensions, leg style, leg colour, resin and special details such as embedded coffee beans.
How much does a brochure website for a furniture maker cost?
Small business brochure websites start from £750 plus VAT, and medium to large sites typically cost £3,000–£6,000. All prices exclude VAT. A premium brochure site with a showcase, individual product pages, copywriting and imagery usually sits within that range. Small websites can go live in under a week once content is agreed, depending on the project.
Start your project
Not every website needs an Add to Basket button
We design websites around how your business actually sells: ecommerce, online booking or a consultation-led journey like Riviere's. Tell us how you take orders and we will tell you which fits.