Web design and development · WordPress
Andrew Parker Art: a personal brand website and on-location photography for a creative business consultant
A WordPress site and original photography, shot across Nottingham, that turn one man's unusual mix of art and industry into a clear consultancy offer for artists.
- Web design and development
- WordPress
- Photography
- Personal brand positioning
- WordPress
The brief
A consultancy that could not look like a consultancy
Vimana Digital built a WordPress personal brand website for Andrew Parker Art, a consultancy helping artists with the pricing, positioning, marketing and commercial strategy around their work. We also photographed Andrew across multiple locations in and around Nottingham city centre, so the site uses original imagery rather than stock.
Andrew Parker has spent much of his life around creativity, with experience in drawing, painting and music, alongside a very different professional background built over many years at Rolls-Royce. He noticed a recurring problem: talented artists understand their craft extremely well but have far less confidence with pricing, positioning, marketing and the commercial side of their work.
His audience is creative, so a conventional corporate consultancy website would have felt wrong immediately. The site had to show commercial credibility while still feeling personal, artistic and approachable. It also had to explain an ongoing advisory relationship, not a one-off business plan or a course people buy and forget. Three jobs, then: feel creative, explain the value, build trust.
How we did it
Why we shot the photography ourselves
01
Stock imagery was ruled out
It would have undermined a site centred on Andrew himself. Because we handled the website and the photography, we could consider how each image would be used in the final layouts rather than treating them as separate projects.
02
The proposition was broken into clear parts
Consultancy is hard to explain without going vague, so the site splits Andrew's support into understandable steps and areas that visitors can recognise.
03
WordPress for flexibility
Andrew's offer will keep developing, so the platform lets new content, insights and service information be added without compromising the visual character of the site.
What we built
One brand across website, photography and copy
- A WordPress personal brand website with an editorial feel rather than a template look, flexible enough to add new content and services as the consultancy develops.
- On-location photography of Andrew across multiple locations in and around Nottingham city centre, giving a broad library of authentic images for the layouts.
- A "Work with Andrew" journey in three steps: understand the artist, develop the strategy, keep improving.
- A "How I can help" section that breaks an open-ended service into four recognisable areas: commercial direction, monetisation, better decisions and ongoing advice.
- A positioning message running through the site: being a better businessperson does not make someone less of an artist.
- An FAQ area that answers who the service is for and what to expect before anyone makes contact.
- A mobile experience that keeps the warmth and typography of the desktop design instead of collapsing into a plain corporate layout.
Responsive experience
Clear on every screen
They took the time to understand my ideas, share their own concepts and expertise, and guide me towards what would work best for me and my business. I really valued having a team that didn't simply take instructions, but genuinely helped shape the project and bring the best ideas to life. The whole process was quick, professional and incredibly affordable. Most importantly, the end result far surpassed what I had been offered by much more well-known and heavily advertised competitors." Andy Parker (Andrew Parker Art), Google review
The outcome
What Andrew Parker Art has now
A single digital presence that brings the creative and commercial sides of Andrew's experience together, with original photography and a clear route for artists to start an ongoing consultation.
Related services
Questionsabout thisproject
Not covered here? Call and ask. We reply within 24 hours.
What makes a personal brand website different from a company website?
The person is the product, so the site has to sound and look like them. That means original photography, a personality that carries through every page and a clear explanation of how working together actually happens. For Andrew Parker Art we built the structure around his three-step process and four help areas so the offer felt tangible.
Do I really need professional photography for a consultant website?
For a personal brand, yes. Stock imagery undermines the authenticity a personal brand site depends on. We photographed Andrew across several Nottingham locations, which gave a broad library of images, and because we built the site too, we could consider how each photo would be used in the layouts.
How much does a personal brand website cost?
Small-business websites with Vimana start from £750 plus VAT, with medium to large sites at £3,000 to £6,000 and complex or bespoke builds from £5,000. All prices exclude VAT. Photography is an additional service. Ask us for a quote covering the site and the shoot together.
Can I add articles and new services myself later?
Yes. The site runs on WordPress, so you can publish new insights, update your services or add a page without a developer. New content can be added without compromising the look of the site. If you prefer not to touch it, Vimana's website management starts from £50 a month (paid annually).
Start your project
Your website should explain what makes you different
Consultant, coach, artist or adviser: if your current site could belong to anyone, tell us about you. We will plan the site and the photography together.