Ecommerce development · Hosting
Emma Harris Lingerie: a luxury ecommerce website the client can run without a developer
An editorial-feeling online store for a British luxury lingerie and sleepwear brand, with a catalogue of collections, colours and sizes the team now manages themselves.
- Ecommerce development
- Hosting
The brief
Beautiful on the outside, difficult behind the scenes
Vimana Digital built a new luxury ecommerce website for Emma Harris Lingerie, a British brand making lingerie and sleepwear in its Derbyshire atelier. The store handles a large catalogue of collections, categories, colours and sizes, and the team adds products and makes routine changes themselves instead of waiting on a developer.
The previous Emma Harris website presented the brand reasonably well. The problem was what happened behind the interface. Adding a product or making a routine change regularly needed the previous developer, who was also hard to reach. For a growing ecommerce business with an extensive catalogue, everyday changes should not need a developer.
So the new site had to solve two very different problems at once. It needed to look every bit as premium as the products, built around craftsmanship, premium materials and attention to detail. And it needed to be considerably easier for Emma Harris to manage internally, so the team could take ownership of the store.
How we did it
Giving control back to the client
01
The admin mattered as much as the homepage
The brief's real pain was behind the scenes, so the solution centres on a content management system designed for everyday use, covering products, variations and routine content changes.
02
The catalogue was built as a real store
Collections, categories, colours and sizes all had to work together, so the site was designed as a genuine ecommerce platform rather than a brochure site with a shop attached.
03
Luxury had to feel like luxury
For a brand at the premium end of fashion, ecommerce functionality alone isn't enough. The restrained visual system keeps the products and the story behind the atelier in focus.
04
Mobile got the same care as desktop
The mobile journey keeps the brand's visual identity across navigation, collections, imagery and purchasing.
What we built
A real ecommerce platform, not a brochure with a shop attached
- A new ecommerce website built around an easy-to-manage content management system, so products can be added and updated without Vimana making every routine change.
- A catalogue structure that supports collections, categories, individual products and variations in colour and size.
- Product discovery through collections and categories, so customers can navigate a sizeable range without the visual experience feeling crowded.
- Editorial design direction: photography, typography, spacing and movement treated as one experience, with large imagery and a restrained visual system so the interface feels editorial rather than transactional.
- The same premium presentation on mobile, with navigation, collections, product imagery and the purchasing journey adapted to smaller screens.
- Hosting by Vimana.
Responsive experience
Clear on every screen
Vimana were recommended to me through a local business hub. I have to say, I was very impressed from the start. Very responsive and extremely knowledgeable. I'm very pleased I followed up and contacted them." Claire Ellis, Google review
The outcome
What Emma Harris has now
A premium ecommerce site that matches the product, with a catalogue the team manages themselves and no dependence on a developer for everyday changes.
Related services
Questionsabout thisproject
Not covered here? Call and ask. We reply within 24 hours.
Can we add products and change prices ourselves on an ecommerce site?
Yes, and that was the whole point of this project. The Emma Harris store runs on a content management system designed for everyday use, so the team adds products, updates variations and edits content without a developer. Products can be added and updated without needing Vimana to make every routine change.
How do you handle sizes, colours and collections for a fashion catalogue?
The Emma Harris store is structured around collections, categories, individual products and variations in colour and size. Customers browse by collection or category and choose the options they need on each product. That structure lets a sizeable catalogue stay easy to navigate without overwhelming the visual experience.
How much does a luxury ecommerce website cost?
Vimana's medium to large websites are typically £3,000 to £6,000, and complex or bespoke builds start from £5,000. The size of your catalogue and the variations you sell affect where a project sits. Hosting is from £120 a year with SSL included. Prices exclude VAT. Ask us for a quote based on your range.
We already have a site but depend on our old developer. Can you take it over?
Yes. Emma Harris came to us in exactly that position: a presentable site the team could not easily manage. Adding products regularly needed the previous developer, who was hard to reach. We built a new ecommerce site the team can manage, and Vimana now provides the hosting.
Will a premium ecommerce site work properly on mobile?
It should. The Emma Harris store keeps the same premium presentation on desktop, tablet and mobile. Navigation, collections, product imagery and the purchasing journey adapt to smaller screens without losing the visual identity that defines the brand, so the experience feels consistent wherever a customer starts.
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Your website should be as good as your product
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