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Emma Harris creates luxury lingerie and sleepwear from its Derbyshire atelier, with collections built around craftsmanship, premium materials and meticulous attention to detail.
The existing website presented the brand reasonably well visually, but managing it had become unnecessarily difficult. Adding products or making routine changes regularly required involvement from the previous developer, who was also difficult to reach.
Vimana Digital was brought in to change that. The objective was to create a premium ecommerce website that gave the brand a stronger digital presence while giving the client far greater control behind the scenes.
The previous Emma Harris website was not necessarily lacking in visual quality. The greater problem was what happened behind the interface.
For a growing ecommerce business with an extensive product catalogue, everyday changes should not require a developer.
The new website therefore had to solve two very different problems. It needed to look every bit as premium as the products being sold while being considerably easier for Emma Harris to manage internally.
The website needed to reflect the confidence, quality and craftsmanship expected from a high-end luxury fashion brand.
Routine product additions and content changes needed to be handled by the client without depending on a developer every time.
Vimana developed a new ecommerce solution around an easy-to-manage content management system, allowing the Emma Harris team to take greater ownership of the website.
Products can be added and updated without needing Vimana to make every routine change.
That flexibility was particularly important for a store with a substantial catalogue spanning individual products, collections, categories, colours and sizes.
For a brand operating at the premium end of fashion, ecommerce functionality alone isn't enough.
Photography, typography, spacing and movement were considered as one experience, creating an interface that feels editorial rather than transactional.
Large imagery and a restrained visual system allow the products and the story behind the atelier to remain the focus.
Collections and categories help customers navigate a sizeable catalogue without overwhelming the visual experience.
The ecommerce setup supports the different sizing, colours and purchasing choices required throughout the collection.
The client can manage products and make routine website changes through an interface designed for everyday use.
The ecommerce experience retains the same premium presentation across desktop, tablet and mobile.
Navigation, collections, product imagery and purchasing journeys adapt to smaller screens without losing the visual identity that defines the Emma Harris brand.
Whether you're launching something new or have outgrown your current website, Vimana Digital designs and develops platforms around where your business is going next.
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