Web design · WordPress development
Diamond Alloys: a WordPress website, photography and copy for a Derby alloy wheel repairer
A fresh, responsive site that shows the quality of the work, explains each service on its own page and takes enquiries.
- Web design
- WordPress development
- Copywriting for multiple service pages
- On-site product photography
- WordPress
The brief
A trusted local name with a website that had fallen behind
Vimana Digital designed and built a WordPress website for Diamond Alloys, an alloy wheel repair specialist in Derby. We wrote separate service pages for alloy wheel refurbishment and diamond-cut wheels, photographed finished wheels on site for the banners and gallery, and added a testimonials page linked to their Google reviews.
Diamond Alloys have been refurbishing wheels for customers across the East Midlands for many years and have plenty of happy customers on Google to show for it. The website had not kept pace. It needed to be fresh, modern and fully responsive, and above all it needed to do two simple jobs: show the standard of the work and take enquiries.
Wheel refurbishment is visual work, so the most important job was to showcase what Diamond Alloys produce. That meant the project went beyond design: Vimana also covered the photography and the copywriting for each service.
How we did it
Content first, then design
01
We consolidated the content before touching the design
Before any new website we gather as much material as we can, and for Diamond Alloys the priority was proof of the work.
02
We brought our photography equipment
We photographed individual wheels ourselves, which gave us enough clear imagery for page banners, page content and the gallery.
03
One page per service
Alloy wheel refurbishment and diamond-cut wheels each got their own page and their own copy, so each service is explained properly.
04
We kept the design clean
Orange, taken from the existing logo, is the primary colour. The rest of the site stays clean and open for easy navigation and accessibility.
What we built
Service pages, a gallery and proof from real customers
- A WordPress website that is fresh, modern and fully responsive.
- Individual service pages, including Alloy Wheel Refurbishment, Diamond Cut Alloy Wheels and a page for alloy wheel refurbishment in Derby, each written by us.
- On-site product photography of individual wheels, shot with our own kit, giving enough imagery for page banners, body content and the gallery.
- A gallery of finished work so customers can judge the quality for themselves.
- A testimonials page with a direct link to the Diamond Alloys Google Maps listing for the full set of reviews.
- A colour palette taken from the existing logo. Orange is the primary colour, with the rest of the site kept clean and open.
- Contact details and an enquiry route so customers can get in touch.
Responsive experience
Clear on every screen
The outcome
What Diamond Alloys has now
A modern, responsive website with a gallery, dedicated service pages and a testimonials page, built to take enquiries from customers searching for alloy wheel refurbishment in Derby.
Related services
Questionsabout thisproject
Not covered here? Call and ask. We reply within 24 hours.
Does an alloy wheel repair business need a separate page for each service?
Yes, if you want to be found for each one. People search for "diamond cut alloys" and "alloy wheel refurbishment" separately, and Google ranks pages, not businesses. Diamond Alloys has a page per service, each with its own copy and photos, so the right page answers the right search.
Should I use stock photos or my own wheels?
Your own. Customers choose a wheel repairer on the quality of the finish, and stock images prove nothing. For Diamond Alloys we photographed real finished wheels on site and used them across the banners, pages and gallery. If you cannot shoot them yourself, we bring the equipment to you.
How much does a website for a wheel repair garage cost?
Small-business websites with Vimana start from £750 including VAT, and medium to large sites are typically £3,000 to £6,000. Complex or bespoke builds start from £5,000. All other prices exclude VAT. On-site photography and service-page copywriting, both part of the Diamond Alloys project, add to the scope. Ask us for a quote.
Can you help the site rank for "alloy wheel refurbishment Derby"?
We can help, but nobody can honestly guarantee a position. Diamond Alloys has a dedicated page for alloy wheel refurbishment in Derby, alongside one page per service, which gives search engines a clear match. Ongoing local SEO with Vimana starts from £400 a month for businesses that want to go further.
Can I add new before-and-after photos myself?
Yes. WordPress lets you add photos to a gallery or service page from the dashboard without touching code. If you would rather hand it over, Vimana's website management service starts from £50 a month (paid annually), and hosting starts from £120 a year with SSL included.
Start your project
Run a garage, bodyshop or repair business? Show the work properly
Send us your website address, or tell us you do not have one yet. We will come back with a plain-English plan, a quote and some ideas for photography.