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Links Motorcycles had an existing website, but it was extremely limited in what the business could do with it. Most importantly, adding and maintaining new products was more difficult than it needed to be.
For a motorcycle business where bikes, parts and stock are continually changing, that quickly becomes a significant limitation.
Vimana was brought in to completely rethink the website, creating a more professional digital presence alongside a genuine ecommerce area that could support the retail side of the business.
The previous Links Motorcycles website was basic and gave the team too little control over a part of the business that changes constantly.
New motorcycles arrive. Bikes are sold. Parts move in and out of stock. Services evolve. The website therefore needed to be something the business could actively use rather than a static presence online.
At the same time, the finished website needed to communicate the experience and personality behind Links Motorcycles rather than feeling like a generic online parts store.
Make it considerably simpler to add and maintain bikes, parts and changing retail stock.
Replace a basic website with a genuine retail area that customers could browse and buy from.
Present the workshop, bikes, servicing and wider business at a much more professional level.
The homepage opens with a video-led banner, giving the website movement and personality from the moment a visitor arrives.
Rather than relying on a conventional static hero image, the video helps communicate the energy of the motorcycle business and immediately makes the website feel more engaging.
The experience is retained on mobile too, helping the website maintain the same character regardless of the device being used.
Products and bikes can be added and updated far more easily as stock changes throughout the business.
The new retail area turns the website into an active sales channel rather than simply somewhere to display company information.
Contact forms and clear calls to action give customers straightforward routes to enquire about bikes, parts and services.
One of the biggest weaknesses of the old website was the difficulty involved in keeping products up to date.
The new ecommerce area gives Links Motorcycles a much more practical way to maintain the retail side of the website as motorcycles and parts are added, sold or replaced.
Links Motorcycles is much more than an online retailer. The website also needed to communicate the workshop services and expertise behind the company.
Servicing, parts, motorcycle sales, storage and related services are given clear routes of their own, helping customers quickly understand the full Links Motorcycles offering.
This allows ecommerce and service enquiries to operate alongside one another rather than forcing the website to behave purely like an online shop.
An ecommerce website only works properly for a business like Links Motorcycles if the team can continue working with it after the development project is finished.
A key part of the new solution was therefore making everyday product and stock management considerably more practical than it had been on the previous website.
Links Motorcycles now has a significantly more professional online presence together with a genuine ecommerce platform for the retail side of the company.
Customers can explore motorcycles, products and services, purchase through the shop or contact the team through clear enquiry routes.
Just as importantly, the website is designed around the reality of the business: stock changes constantly, bikes come and go and the website will always remain a work in progress.
The website was designed to retain its visual impact on mobile, including the video-led homepage experience.
Products, services, navigation and enquiry routes adapt around the smaller screen so customers can browse the business naturally from their phone.
That is particularly important for a motorcycle audience that may discover a bike, part or service while browsing away from a desktop computer.
Whether you're replacing an outdated online shop or launching ecommerce for the first time, Vimana Digital can build a platform around the way your business actually operates.
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