Web design and development · Ecommerce development
Links Motorcycles: an ecommerce website built for stock that never stands still
A basic site replaced with a video-led ecommerce platform that makes bikes and parts far easier to add and update, where customers can browse, buy or enquire about a service.
- Web design and development
- Ecommerce development
- Copywriting
- Hosting
The brief
A website that couldn't keep pace with the business
Vimana Digital rebuilt the Links Motorcycles website in Derby as a working ecommerce platform. The old site made adding products difficult; the new one makes bikes, parts and stock far easier to add and update, with product variations, a video-led homepage, clear routes for servicing, sales and storage, and contact forms for enquiries.
Links Motorcycles already had a website, but it was basic and gave the team too little control. The biggest problem was products: adding and maintaining them was more difficult than it needed to be.
For a motorcycle business that is a serious limitation. New bikes arrive. Bikes are sold. Parts move in and out of stock. The website had to be something the business could actively use, and it needed to show the personality behind Links rather than feel like a generic online parts store. Three goals:
What we built
A working shop, a video homepage and the whole business behind it
- Video-led homepage: a video banner gives the site movement and energy from the first screen, kept on mobile too.
- A working online shop: motorcycles, parts and products customers can browse and buy online.
- Practical product management: bikes and products can be added and updated far more easily as stock changes.
- Product variations: options where a product comes in multiple choices.
- Clear purchasing: from browsing to buying or enquiring without unnecessary complexity.
- Service routes beyond the shop: servicing, parts, motorcycle sales, storage and related services each have their own route.
- Contact journeys: forms and clear calls to action for enquiries about bikes, parts and services.
- Responsive design and hosting: products, services, navigation and enquiry routes adapt to the phone, where many riders first spot a bike or part.
Responsive experience
Clear on every screen
Was put on to Amit and his team to help elevate my website. Amit was very open and honest about what the issues were with our current site, he was very knowledgeable and gave us what we asked for. We have had a completely new site created with a working retail area and contact forms. Really pleased with the outcome, although it is a constant work in progress due to ever changing stock and bikes the quality is spot on. Thankyou
The outcome
The outcome
Links Motorcycles now has a significantly more professional online presence and a genuine ecommerce platform for the retail side of the company. Customers can explore bikes, products and services, buy through the shop, or contact the team through clear enquiry routes. And the site is designed around the reality of the business: stock changes constantly, so the website will always be a work in progress.
Related services
Questionsabout thisproject
Not covered here? Call and ask. We reply within 24 hours.
Can we keep bikes and parts up to date ourselves?
That was the main point of the Links Motorcycles rebuild. The old site made products difficult to maintain; the new shop makes adding new stock and updating listings far more practical as bikes and parts move through the business. A website your team cannot keep current quickly stops being useful to customers.
Can one website handle both an online shop and servicing enquiries?
Yes. The Links site runs its retail shop alongside clear routes for servicing, parts, sales and storage, each with its own enquiry path. Customers who want to buy can buy; customers who need a service can get in touch. That stops the site behaving like a parts store and nothing more.
What does an ecommerce website cost for a motorcycle business?
Medium to large websites typically cost £3,000 to £6,000, and complex or bespoke builds start from £5,000+. Prices exclude VAT. Ecommerce projects usually take four to eight weeks. The price depends on how many products you list, whether they need variations, and what else you need beyond the shop, such as service pages.
Start your project
Your ecommerce website should make business easier
Replacing an outdated online shop or launching ecommerce for the first time? We build it around the way your business actually operates.