Ecommerce web design and development · Product catalogue
AB Components: A Dedicated Donaldson Filters Ecommerce Store With 6,000+ Products Searchable by Code
A single-brand online store for one of the major filtration brands AB Components stocks, built so industrial buyers can find one product among thousands by keyword, product code or manufacturing code, and order it.
- Ecommerce web design and development
- Product catalogue
- Search and navigation
The brief
Making a huge industrial catalogue easy to buy from
Vimana Digital built a dedicated ecommerce store for AB Components' Donaldson Filters range, separate from the main corporate website. The PHP platform holds 6,000+ products and lets customers search by keyword, product code or manufacturing code, or browse by filtration category, then order through basket and checkout. It is part of a wider digital project for AB Components.
Industrial ecommerce is a different problem from a consumer shop. Some AB Components customers arrive knowing an exact Donaldson part number or manufacturing code. Others know the application and need to work through categories. A catalogue of more than 6,000 products cannot rely on anyone scrolling a product grid.
Three things had to work:
There was also a structural decision. AB Components stocks several filtration manufacturers. Rather than forcing every brand and the corporate information into one overloaded site, Donaldson Filters got its own focused destination.
How we did it
How we did it
01
We separated the store from the corporate site
The main AB Components site explains the company, its capabilities and stocked brands. The Donaldson store has one job: selling Donaldson products.
02
We built search around how buyers actually search
Search when you know the code, browse when you don't.
03
We kept the design light
A light background, restrained blue palette, straightforward typography and generous spacing keep thousands of products feeling organised.
04
We kept a human route
Customers who cannot identify the right component have a clear route back to AB Components for specialist help.
05
We designed mobile around the core functions
Search, categories, account access and shopping are adapted to the smaller screen, whether the buyer is at a desk, in a workshop or working remotely.
What we built
What we built
- A dedicated single-brand ecommerce store on a PHP platform, separate from the main AB Components website
- A catalogue architecture for 6,000+ Donaldson products
- Product search by:
- keyword and product description
- product code
- manufacturing code, the identifiers trade and industrial buyers already use
- Category browsing from the home page, with visually distinct filtration categories for customers who do not have a code
- Product listings focused on name, code, image and price, with basket and checkout on the same platform
Responsive experience
Clear on every screen
The outcome
Results
- AB Components now has a dedicated ecommerce destination for Donaldson Filters, rather than asking its corporate website to perform two different roles.
- Customers have direct access to a 6,000+ product catalogue with search, category discovery and ordering suited to industrial buyers.
Related services
Questionsabout thisproject
Not covered here? Call and ask. We reply within 24 hours.
Can an ecommerce website handle thousands of products?
Yes, if the structure is designed for it. The Donaldson store holds 6,000+ products with search by keyword, product code and manufacturing code, plus category browsing for buyers without a code. The listing shows name, code, image and price so the catalogue stays usable. Scrolling grids alone would not work at this size.
Should we build one shop for all our brands or one per brand?
It depends on how customers buy. AB Components kept its corporate site for company information and gave Donaldson Filters its own store, so neither site is overloaded. One shop suits a smaller mixed range; separate stores suit distributors where buyers already think in terms of a brand.
How much does a large-catalogue ecommerce website cost?
A large catalogue with code-based search usually falls into our complex or bespoke band, starting from £5,000+. Smaller shops typically sit in the £3,000–£6,000 range. The main cost drivers are catalogue size, product data, search requirements and any system integrations. Hosting is from £120 a year with SSL included. Prices exclude VAT.
Start your project
Got a catalogue your website can't cope with?
Tell us how many products you stock and how your customers search for them. We will reply with a structure, a search plan and a quote.