Web design and development · Bespoke PHP
AB Components: a bespoke PHP website for a growing industrial filtration business
An outdated website replaced with a clean, bespoke PHP build that presents the services, filtration brands and delivery information of the company AB Components has become.
- Web design and development
- Bespoke PHP
- Copywriting and imagery
The brief
The old website belonged to a smaller version of the business
Vimana Digital designed and developed a bespoke PHP website for AB Components Ltd, an industrial filtration specialist in Ilkeston, Derbyshire. The old site belonged to a smaller version of the business. The new one organises specialist services, stocked filter brands and delivery information into a clean, mobile-friendly structure built to expand with the company.
AB Components supplies filters and related services to customers across a wide range of industries. The business had grown, but its website had not. It was extremely outdated, felt limited, and no longer reflected the scale or professionalism of the company.
The replacement had three jobs:
Industrial does not have to look industrially outdated.
What we built
A bespoke PHP website built around AB Components
One decision shaped the build. This website presents AB Components, its expertise and the brands it supplies; it is deliberately not the company's online shop. That keeps it a product-led business site without turning it into a product grid. (For the ecommerce side, see the companion industrial filters ecommerce website case study.)
- Bespoke PHP build: no generic industrial template. The structure follows AB Components' own services, brands and customer journeys, giving us control over presentation and functionality.
- Service architecture: specialist services sit in clear, logical categories, so visitors understand what the company does before they reach the detail. The structure lets new services be added as the business develops.
- Stocked brands section: the filtration manufacturers AB Components supplies get a dedicated place in the customer journey.
- Delivery and carriage information: carriage charges, free-delivery thresholds and a clear route for customers outside standard areas to request carriage information. Useful content, not small print.
- Clean design system: strong typography, generous spacing, restrained colour and clear hierarchy.
- Responsive build: navigation, services, brands and calls to action adapt to the small screen rather than compressing the desktop layout, so the site works from an office, a workshop or on site.
Responsive experience
Clear on every screen
The outcome
The outcome
AB Components now has a significantly more professional online presence than the platform it replaced. Customers can understand the company, explore its specialist services, review the brands it supplies and find practical delivery information in one consistent experience. The site fits the business AB Components is today, with room for where it goes next.
Related services
Questionsabout thisproject
Not covered here? Call and ask. We reply within 24 hours.
Should an industrial filtration company's main website be a shop?
Not necessarily. AB Components' main website was built to present the company, its services and the brands it stocks rather than operate as an online shop. Keeping the main site focused stops the company's expertise getting buried under a product grid, which is the opposite of what a specialist supplier wants visitors to see first.
How much does a bespoke PHP website cost for an industrial business?
Complex and bespoke builds start from £5,000+, while medium to large sites sit between £3,000 and £6,000. All prices exclude VAT. A small website can go live in under a week once content is agreed, depending on the project; bespoke builds are quoted per project. We quote once we have seen the range of services and information involved.
Will technical product information work on mobile?
It will if the mobile layout is designed rather than shrunk. On the AB Components site, navigation, service pages, brand information and calls to action all adapt to the small screen. That matters in industry, where the person checking carriage costs or a service page is often in a workshop or out on site.
Start your project
Your website should grow with your business
If your current site no longer represents the company you've become, we can design and build a stronger platform around your business, customers and future growth.