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AB Components is an established filtration specialist based in Ilkeston, Derbyshire, supplying filters and associated services to customers across a wide range of industries.
The previous website had become extremely outdated and no longer reflected the business AB Components had grown into. It needed a much stronger online presence capable of presenting the company, its services and the extensive range of filter brands it supplies.
Vimana designed and developed a new bespoke PHP website around a much cleaner visual system, clearer navigation and a structure capable of supporting a substantial amount of specialist information without feeling cluttered.
AB Components had grown beyond the digital presence it previously had. The old website felt dated, limited and increasingly unsuitable for presenting the scale and capability of the company.
The replacement needed to communicate a significant range of services, filtration brands and customer information while remaining simple to navigate.
There was also an important visual challenge. The website needed to feel appropriate for an industrial filtration company without falling into the heavy, cluttered design often associated with the sector.
Replace an outdated website with a digital presence that better represents the size and professionalism of the company.
Bring services, stocked brands and important customer information into a much clearer website structure.
Produce an industrial website that feels modern, spacious and considered rather than dense or old-fashioned.
The new website was developed as a bespoke PHP build, giving Vimana greater control over the structure, presentation and functionality of the platform.
Rather than forcing the company into a generic industrial website template, the build was structured around AB Components' own services, brands and customer journeys.
This also creates a stronger foundation for the website to continue evolving alongside a business that has already outgrown its previous online presence.
AB Components provides far more than simply the supply of filters. The website needed enough depth to explain the company's wider specialist services while still remaining easy to understand.
Individual service areas are presented through a clean, consistent system that allows customers to understand what AB Components can do before moving into more detailed information.
A major part of the AB Components proposition is the range of filtration brands available through the business.
The new website gives those manufacturers a dedicated place within the customer journey, helping visitors understand the breadth of supply without turning the site into an ecommerce catalogue.
This distinction was important. The purpose of this website is to present AB Components, its expertise and the brands it supplies rather than operate as the company's online shop.
Industrial websites often become overloaded with technical information, dense menus and dated visual conventions.
For AB Components, we deliberately took a cleaner approach. Strong typography, generous spacing, restrained colour and clear content hierarchy make the site feel modern without losing the technical credibility the industry requires.
The result is a website that feels much closer to a modern B2B brand while still serving customers looking for specialist filtration products and information.
The new website gives AB Components a significantly more professional online presence than the platform it replaced.
Customers can understand the company, explore its specialist services, review the brands it supplies and find practical delivery information within one consistent digital experience.
Most importantly, the website now feels appropriate for a growing industrial business rather than being held back by an online presence created for an earlier stage of the company.
The clean design system carries naturally into mobile, where clarity becomes even more important.
Navigation, service information, brands and calls to action adapt around the smaller screen rather than simply compressing the desktop experience.
This gives customers a practical way to access AB Components whether they are working from an office, workshop or out on site.
If your existing website no longer represents the company you've become, Vimana Digital can design and develop a stronger platform around your business, customers and future growth.
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