Follow us:
Ultrabond Adhesives had an existing website, but its age and visual presentation were no longer representative of the products or business behind it.
The replacement needed to create a much stronger first impression while also moving beyond the limitations of a conventional product website.
Vimana designed and developed a new ecommerce experience, populated the website with Ultrabond's product range and introduced customer accounts for trade buyers who return to place repeat orders.
Ultrabond operates in a technical, product-led industry where customers need to quickly understand what is available and purchase the right solution.
The previous website was aesthetically dated and lacked the polished ecommerce experience needed to present the brand at the right level.
The new platform also needed to consider repeat purchasing. Many customers are trade buyers who may return for the same or related products, so the website needed to make future orders easier rather than treating every purchase like a first visit.
Replace an aesthetically outdated website with a cleaner and considerably more professional digital presence.
Turn the product range into an ecommerce experience customers can browse and purchase from directly.
Give returning professional customers their own account area to make repeat ordering more convenient.
The new website was designed to make Ultrabond's products part of an actual purchasing journey rather than simply displaying information about them.
Customers can explore products, review the available options and continue through to basket and checkout within the same website.
This gives Ultrabond a digital sales channel that can support both individual purchases and ongoing trade relationships.
Industrial ecommerce still needs to feel like ecommerce. Customers should not have to work through a dense technical catalogue just to understand what can be purchased.
The product presentation gives Ultrabond's range room to breathe, with imagery, product names and pricing presented within a consistent visual system.
Ultrabond's customer journey does not necessarily end with one purchase.
Professional and trade customers may need to reorder products regularly, so the website gives users the opportunity to create their own account and return to a familiar purchasing environment.
This turns the ecommerce website into a more useful long-term customer tool rather than treating every order as an isolated transaction.
Customers explore the Ultrabond range and identify the product appropriate for their application.
Product information and available options allow the customer to choose before purchasing.
Basket and checkout turn the product journey into a completed ecommerce purchase.
Registered trade customers can log back into their account when further products are required.
The website needed to sell products, but it also needed to establish confidence in Ultrabond itself.
The company story, experience and approach sit alongside the ecommerce journey so visitors can understand who they are purchasing from rather than encountering an anonymous product catalogue.
This is particularly important for professional buyers who may be looking for an ongoing supplier relationship, not simply the lowest-cost individual transaction.
Creating the ecommerce website was only one part of preparing the platform for launch.
Vimana also worked on the product uploads, helping populate the new store so customers could immediately begin exploring the Ultrabond range through the new interface.
Product information needs to work consistently across listings, individual product pages and purchasing options, so catalogue population formed an important part of creating the finished ecommerce experience.
A structured ecommerce catalogue gives customers an accessible route into Ultrabond's product range.
Registered customers can establish an ongoing digital relationship with the business.
The platform is suited to customers who need to return regularly for further adhesive and sealant products.
The ecommerce functionality is supported by a much cleaner and stronger visual representation of Ultrabond.
The mobile website retains the cleaner visual direction of the desktop experience while adapting the ecommerce journey around a much smaller screen.
Customers can explore the brand, browse products and move towards purchasing without needing to switch devices.
This gives both trade and individual customers a more practical way to interact with Ultrabond wherever they happen to be working.
Ultrabond Adhesives now has a significantly cleaner and more professional website than the platform it replaced.
More importantly, the site now functions as an ecommerce channel where customers can explore products and complete purchases online.
The addition of customer accounts makes the platform particularly useful for returning trade customers, giving Ultrabond a website that supports both new sales and longer-term repeat purchasing.
Vimana Digital builds ecommerce platforms around how customers actually purchase — from product discovery and checkout to accounts, repeat orders and long-term trade relationships.
Start a Project →