Web design · Web development
Dirt Detox — A Cleaning Company Website Written From Scratch
Dirt Detox needed a new website that sold a long list of cleaning services to two very different audiences: homeowners and businesses. We designed it, wrote every word of it and built it on WordPress.
- Web design
- Web development
- Full website copywriting
- Imagery and custom icons
- WordPress
The brief
Many services, two audiences, no existing content
Vimana Digital designed, wrote and built a WordPress website for Dirt Detox, a cleaning company based in Long Eaton, Derbyshire, that serves homes and businesses across Derby, Leicester and Nottingham. Every service page was written from scratch by us, with before-and-after imagery and custom icons, so residential and commercial customers can find the right clean quickly.
Dirt Detox offers a wide range of cleaning services, from a single oven clean to a full builders' clean, to both residential and commercial customers. The website had to showcase every service clearly to both groups, be clear to read, be easy to navigate and be compliant within the cleaning industry.
The bigger problem was content. There was none. Dirt Detox needed a full copywriting service for every service they offered, so there was nothing to consolidate before we started. We had to write the site, not just design it.
How we did it
How we built it
01
Write everything from scratch
Normally we start by consolidating a client's existing content. Here there was none, so each service page was written from scratch by Vimana Digital.
02
Show the work
For a cleaning company, before-and-after imagery does more than any paragraph. We chose that format for every service and paired it with customised icons for a modern feel.
03
Keep it trustworthy
The overall aesthetic is clear and trustworthy, with a colour palette matched to the Dirt Detox logo.
04
Build for the long run
The design is built to age well without many changes.
What we built
What the Dirt Detox website includes
This is a large site by small-business standards, because every service needed its own copy and its own imagery.
- A WordPress website with a dedicated page for every cleaning service
- Full copywriting: each service page written from scratch by Vimana Digital
- Before-and-after imagery for each service, so visitors can see the result rather than read about it
- Customised icons that give the site a modern feel and make the service list easy to scan
- Clear navigation for both residential and commercial customers
- A colour palette matched to the Dirt Detox logo
- A design built to age well without frequent changes
Responsive experience
Clear on every screen
The outcome
Results
Dirt Detox now serves residential and commercial customers around Derby, Leicester and Nottingham with a website that explains every service in its own words and pictures. If you need anything from an oven clean to a full builders' clean, give them a call and tell them we sent you.
Related services
Questionsabout thisproject
Not covered here? Call and ask. We reply within 24 hours.
Should every cleaning service have its own page?
Usually, yes, if you want to be found for it. A page about end-of-tenancy cleaning has a far better chance of ranking for that search than one long services page trying to cover everything. For Dirt Detox, every service got its own written-from-scratch copy and its own before-and-after images.
Can you write the website content if we have none?
Yes. Dirt Detox had no existing content, so we wrote every service page from scratch. You tell us what each job involves, who buys it and what customers worry about; we turn that into clear, search-friendly copy for you to review before launch .
How much does a cleaning company website cost?
Small business websites start from around £1,000, and medium to large multi-page sites typically cost £3,000–£6,000. Prices exclude VAT. Where your site lands depends mainly on the number of service pages and whether you need us to write the copy. Send us your service list and we will quote.
How do we show both residential and commercial customers we are right for them?
Make both routes obvious in the navigation. Residential visitors usually want convenience, results and a quick quote; commercial buyers want to see compliance and reliability. The Dirt Detox brief was exactly this: one site, clear to read and easy to navigate, that speaks to homeowners and businesses alike.
Do before-and-after photos really matter for a cleaning website?
More than almost anything else on the page. Cleaning is a results business and a photograph proves the result in a second. We used before-and-after imagery for every Dirt Detox service. Use your own real jobs where you can; we can also photograph premises and equipment to fill gaps.
Start your project
Need a website that sells every service you offer?
Send us your service list, even a rough one. We will come back with a page plan and a quote, and we can write the lot if you would rather not.