Ecommerce web design and development · Copywriting
The Mani Club: A Gel Polish Ecommerce Website Built for Customers Around the World
A responsive online shop for a UK gel polish supplier with global ambitions, designed and built by us, with all copy written by us and the structure planned for an international SEO campaign.
- Ecommerce web design and development
- Copywriting
- SEO
The brief
Why The Mani Club came to us
Vimana Digital designed and built an ecommerce website for The Mani Club, a UK gel polish supplier that sells to customers worldwide. The client came to us after previous digital marketing "experts" had not delivered. We had full control of design, development and copywriting, and planned the product and page structure around an international SEO campaign.
The Mani Club had worked with past digital marketing "experts" and had not seen the results they expected. They wanted an ecommerce website that is easy to navigate, looks modern, highlights every product clearly and works properly on phones and tablets.
They also wanted a strong international SEO campaign, which meant the shop's structure had to be planned for search from the beginning.
The client gave us complete creative freedom on design and development, and asked us to take charge of all the copywriting. They trusted us with it because we understand ecommerce well.
How we did it
How we did it
01
Framework before design
We set out the number of products and pages required before any design work began.
02
Competitor analysis
Because the client wanted an international SEO campaign, we studied the competition first.
03
Copywriting from scratch
We wrote every page, so the content was built for search as well as for customers.
04
Design tweaks and launch
We refined the layout so every product is easy to find and product information stays clear.
What we built
What we built
- A responsive ecommerce website with each product clearly displayed and easy routes to enquire
- All product and page copy written by us, with an SEO perspective on every page
- A mix of graphic design and product imagery
- A colour palette designed to enhance the client's logo
- Readable, transparent product information for potential customers
- A layout designed to last, minimising the need for major changes later
Responsive experience
Clear on every screen
The outcome
Results
The Mani Club launched a secure, fully responsive ecommerce website. When we revealed the live site, the client told us it had exceeded their expectations.
Related services
Questionsabout thisproject
Not covered here? Call and ask. We reply within 24 hours.
How much does an ecommerce website for a beauty brand cost?
Most ecommerce shops fall into our medium–large band of £3,000–£6,000, depending on the number of products, features and whether we write the copy. Complex or bespoke platforms start from £5,000+. Hosting is from £120 a year with SSL included. Prices exclude VAT. We quote once we understand your range.
Can a UK online shop sell gel polish internationally?
Yes, provided the shop is set up for it, with suitable shipping options, clear product pages and an SEO plan that targets the countries you want to reach. We planned The Mani Club's site for an international SEO campaign from the start, beginning with competitor analysis. Check each country's import and labelling rules too.
We've already paid a marketing agency and seen nothing. Why would this be different?
That was The Mani Club's position too. We start with the structure: which products and pages exist, what people search for in each market, and what competitors are missing. The website is built around those answers, so SEO is not an add-on. We do not guarantee rankings, and we will say so plainly.
How long does an ecommerce website take?
Ecommerce and bespoke builds typically take four to eight weeks once the brief is agreed. The main variable is product data: photos, descriptions, prices and variations. Because we wrote The Mani Club's copy, the client did not have to find time to write product and page content themselves.
Start your project
Selling products online, here or abroad?
Tell us what you sell and which countries you want to reach. We will put together a page plan, platform advice and a quote.