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In this article, we provide a concise summary of our experience designing and developing an Ecommerce website for Serendipity Training Group.
We met Marie, the Director, at a local Erewash Partnership networking event. She needed an eCommerce website to sell her training courses to paying customers.
As her audience includes people from diverse cultural backgrounds across the UK, the site needed a multilingual option.
A secure payment gateway with a smooth checkout experience was also a key requirement.
We built the website using WooCommerce in WordPress, with SEO best practices applied from the very beginning.
The site is clean, fast, and easy to navigate, with a clear layout showcasing services and optional add-ons.
Marie provided all course content and related images, which helped speed up the development process. Having everything ready from day one allowed us to build the site smoothly, with no delays or back-and-forth.
The website isn’t image-heavy, as the focus is firmly on selling training courses. Imagery was used only to complement the layout and enhance the user experience.
To support the clean design, we selected a custom icon pack that visually represents each course clearly and consistently.
Vimana Digital offers an all-encompassing copywriting service for various industries.
We invest the time to comprehend your business and craft tailored content specific to your services and offerings. Frequently, our clients face challenges in finding time to generate fresh content, but that’s where we come in. Leveraging our copywriting services ensures that your content is written with an SEO perspective, enhancing the likelihood of organic online discoverability for your website.
The website’s layout clearly displays each service, facilitating easy customer enquiries. The colour palette mirrors their logo.
Featuring a responsive and interactive layout, the website ensures readability and transparent service information for potential customers.
Designed to endure, the website minimises the need for significant future modifications or updates.
The website now provides a simple way for users to purchase and complete training courses online. It features a secure payment gateway and a built-in language switcher for multilingual content access.
Serendipity Training Group can now generate revenue online and expand the site as their course offering grows. They also have the flexibility to add new training locations with ease as the business develops.
Marie was very happy with the end result and kindly gave us a 5-star review on Google:
Amit has been really helpful with the design of my website; he has lots of patience ; as I am not the most tech savvy person. Time has been taken to understand my customers needs and what my training business is all about; highly recommend. Many thanks
