Website planning · Web design and development
Byrkley Ltd: a waste compactor website built to win national hire and refurbishment work
A detailed, multi-service website for a Staffordshire waste machinery business, planned page by page, written entirely by us, and designed with SEO in mind to reach customers across the UK.
- Website planning
- Web design and development
- Copywriting for every page
- Graphic design tweaks
The brief
Why Byrkley Ltd needed a new website
Vimana Digital planned, wrote and built a new multi-service website for Byrkley Ltd, a Staffordshire company offering waste machinery hire and refurbishment. The previous site was basic and failed to convey trust; the new one has detailed information on each service, works across devices and browsers, and has an SEO-focused design built to grow the business nationally.
Byrkley Ltd wanted to grow, and their website was holding them back. The existing site was basic, poorly assembled and failed to convey trustworthiness, which matters when a buyer is about to hire industrial machinery.
With a good budget in place, we planned a site around four requirements:
Byrkley gave us full authority over the design to achieve that.
How we did it
How we did it
01
Structure first
With basic brand guidelines in hand, we started by arranging the site's structure: how many service pages, and the layout of each. For a business that wants to be found nationally, a clear page per service is the foundation.
02
One shared folder for everything
We consolidated all the content with Byrkley through a shared Google Drive folder, so both sides could see what was ready and what was still missing.
03
Wrote every page ourselves
Clients often struggle to find time to write. We covered the copywriting for every page and service, written with search in mind.
04
Made the client's images work
Byrkley supplied the imagery and we made the graphic design tweaks needed. Subpar visuals undo a new site, so we don't accept them.
05
Built for every screen
, so the site reads well across devices and browsers.
What we built
What we built
It was built to last, so the compactor range can grow without the site needing a major rework.
- A multi-service website with comprehensive information on each service
- Copywriting for every page and every service, written by us
- A layout that displays each service clearly and makes enquiring easy
- Client-supplied imagery, with graphic design tweaks so every image works on the page
- A colour palette that mirrors Byrkley's logo and brand guidelines
- A responsive, interactive layout that works across devices and browsers
Responsive experience
Clear on every screen
The outcome
Results
- A brand new website that is leagues above Byrkley's previous one
- The business is positioned online to grow and attract more high-profile clients for waste machinery hire and refurbishment
Related services
Questionsabout thisproject
Not covered here? Call and ask. We reply within 24 hours.
How much does a website for a machinery hire business cost?
Medium to large sites, with a detailed page per service and all the copywriting done for you, typically cost £3,000 to £6,000 with Vimana Digital. A simpler small business site starts from around £1,000, and complex bespoke builds start from £5,000. Prices exclude VAT. The page plan is what decides where your project sits.
Should every service have its own page?
Yes, if you want to be found for each one. A page per service gives Google a clear answer about what you offer and gives a buyer the detail they need before enquiring. Settling the number of service pages was the first step on Byrkley's site, before any design work started.
Can you write technical content for an industrial business?
Yes. On this project we wrote every page and service, working from the content Byrkley shared with us in a Google Drive folder. You stay the expert on your machinery; our job is to make the copy clear, well structured and written to be found, and you check it for accuracy.
We supply our own photos. Is that enough?
Often, with some help. Byrkley supplied their imagery and we made graphic design tweaks so the photos worked across the site. If your images are not up to standard, it is worth fixing before launch, because weak visuals undo the trust a new website is meant to build.
Start your project
Need a website that sells industrial services nationally?
Tell us what you offer and where you want to grow, and we will talk through the pages you need.