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Loop supplies branded water that can become much more than a physical product.
Each can can carry a QR code connected to a campaign. A business running an event, promotion or activation can work with Loop to determine exactly what happens when that QR code is scanned.
Vimana's role extended far beyond building the public website. We developed the bespoke PHP infrastructure and custom CRM behind the concept, allowing Loop to create, manage and measure individual client campaigns.
Loop needed a modern public-facing website capable of explaining a proposition that combines physical products, marketing, promotions and technology.
But behind that website was a more significant technical requirement.
Loop needed a system capable of creating individual client campaigns, linking QR codes to the correct experiences, receiving campaign engagement data and making that information useful to both Loop and its clients.
Make an unusual combination of water, advertising, QR technology and data understandable immediately.
Develop a custom backend capable of managing campaigns, QR destinations and campaign activity.
Give Loop and its clients a practical way to understand the information generated by each campaign.
The front-end website introduces Loop to venues, businesses and brands, but the technology developed behind it is what enables the wider proposition.
Vimana built a bespoke CRM that allows Loop to create individual client campaigns and connect the appropriate QR code with the promotion or digital destination required for that campaign.
Engagement can then be captured within the platform, providing Loop with campaign information that can be supplied to clients through reporting or made available through their own CRM access.
Loop creates a new campaign around the client's event, promotion or activation.
The relevant QR code is connected to the campaign and the digital experience required by that client.
The customer scans the code on the Loop product and is taken into the relevant promotion or offer.
Relevant campaign engagement is recorded within the bespoke Loop platform.
Campaign information can be supplied through reports or made available through the client's own login.
Loop's model brings together product supply, promotional exposure and measurable digital engagement.
Instead of the QR code simply pointing permanently to one generic webpage, it becomes part of a campaign that can be managed around the needs of each client.
A QR code printed on a can may appear simple to the customer, but Vimana's platform allows significantly more to happen behind that scan.
A campaign can be created for a specific client and the QR code can direct users towards the relevant offer, competition, promotion or campaign experience.
This allows Loop to use the same core concept across different clients while each campaign remains separate, manageable and measurable.
The visible QR code is the entry point. The bespoke platform behind it controls the campaign.
Loop can organise the businesses and brands using the platform within one central system.
New promotional campaigns can be created and managed separately for different clients and activations.
Relevant engagement information generated through the campaign is available within the backend platform.
Campaign information can be provided through reporting or through dedicated client access to the CRM.
The purpose of the platform is not simply to send somebody from a QR code to another webpage.
The wider value comes from connecting campaign activity with information that Loop and its clients can review afterwards.
Depending on the client requirement, Loop can provide campaign information through reporting or give the client their own login to access relevant information directly through the bespoke CRM.
Loop sits between the physical environments where its products are distributed and the brands that want to reach the people in those environments.
The website therefore needed to communicate clearly to different audiences without fragmenting the overall proposition.
Loop did not need a conventional website plugin or a generic CRM with a different logo placed on top.
Its campaign model required custom functionality around QR codes, clients, individual campaigns, engagement data and reporting.
Vimana therefore developed the platform using bespoke PHP, allowing the system to be structured around the actual Loop business model rather than forcing that model around the restrictions of existing software.
Mobile was particularly important for Loop because the core campaign journey itself begins with a customer scanning a QR code using their phone.
The public website therefore needed to communicate the Loop proposition just as clearly on smaller screens as it does on desktop.
Navigation, messaging, imagery and calls to action adapt around mobile rather than simply shrinking the desktop layout.
Loop now has a public-facing platform capable of presenting its proposition to venues and brands while connecting that proposition to custom technology developed specifically for the business.
The bespoke CRM gives Loop a central place to manage clients and campaigns, while QR technology connects the physical product with the digital experience.
Campaign information can then be turned into reports or made accessible to clients through their own login, creating value well beyond the initial scan.
Vimana Digital designs and develops bespoke websites, CRM systems, applications and automation around the way your business actually needs to operate.
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