Web design and development · Bespoke PHP development
Loop Co: a bespoke PHP website and QR campaign CRM that turns a can of water into measurable engagement
Loop supplies branded water. Each can carries a QR code tied to a client campaign. We built the public website and the bespoke platform behind it that creates, routes and measures every campaign.
- Web design and development
- Bespoke PHP development
- Custom CRM
- QR campaign system
- Bespoke PHP website and CRM
The brief
The website was only one part of the product
Vimana Digital built Loop Co a public-facing website and the bespoke PHP platform behind it. Loop supplies branded water with QR codes on each can; the custom CRM lets Loop create a campaign per client, connect the QR code to the right promotion, capture engagement data and report it back through reports or client logins.
Loop's idea is unusual: a can of water that doubles as a marketing channel. A venue receives Loop water, a brand runs a promotion, and the QR code on the can links the person holding it to that promotion. Explaining that combination immediately, to two different audiences, was the first problem.
The bigger problem sat behind the website. Loop needed a system that could create individual client campaigns, link each QR code to the correct experience, receive engagement data and make it useful to Loop and its clients. No plugin or off-the-shelf CRM was built around that model.
So the brief had three parts:
How we did it
From campaign brief to measurable engagement
01
Client campaign
Loop creates a new campaign in the CRM around a client's event, promotion or activation.
02
QR assignment
The relevant QR code is connected to that campaign and the digital destination the client wants.
03
Consumer scan
Someone scans the code on the can and lands in the promotion or offer.
04
Data capture
The engagement is recorded in the Loop platform against that campaign.
05
Client insight
Loop shares results through reporting or the client's own CRM login.
What we built
A website on the front, a digital product behind it
A CRM (customer relationship management system) tracks a business's clients and what it does for them. Loop's is built around campaigns rather than sales pipelines.
- Public website at loopco.uk, written for both venues receiving the product and brands using it as a campaign channel
- Bespoke PHP backend structured around Loop's actual business model rather than a generic CRM with a new logo
- Custom CRM with client management, campaign creation and campaign data in one central system
- QR campaign routing so each code points to the promotion, offer or competition set for that client's campaign, instead of one permanent generic page
- Engagement capture recorded inside the platform for every campaign
- Reporting and client visibility: Loop can supply reports or give clients their own login to view their campaign information
- Mobile-first design, because the whole journey starts with someone scanning a can on their phone
Responsive experience
Clear on every screen
The outcome
What changed
- Loop has a public platform that presents its proposition to venues and brands, connected to technology built specifically for the business
- The bespoke CRM gives Loop one central place to manage clients and campaigns
- QR technology links the physical product to the digital experience, and campaign activity becomes information Loop and its clients can review through reports or client logins
Related services
Questionsabout thisproject
Not covered here? Call and ask. We reply within 24 hours.
Can a QR code point to a different page for each campaign?
Yes, if the system behind it is built for that. Loop's platform assigns each QR code to a specific client campaign, so the same code concept can send people to a competition for one client and an offer for another. The routing is managed in the CRM, not hard-printed on the can.
Can we track who scans our promotional products?
You can record engagement for each campaign, which is what Loop's platform does. Relevant activity is captured against the campaign and made available through reports or a client login. What exactly is captured depends on the promotion design and data protection rules, so we agree that at the planning stage.
Do we need a bespoke CRM or will an off-the-shelf one do?
If your business runs on standard sales stages, an existing CRM is usually the sensible choice. Loop needed something off-the-shelf tools don't do: campaigns, QR routing, engagement data and client reporting in one place. We'll tell you honestly which you need.
Can our clients log in and see their own results?
Yes. Loop's platform supports dedicated client access to the CRM, so a brand can view the information for its own campaign directly, or Loop can send reports instead. Which route suits depends on the client, and both draw on the campaign data held in the platform.
Start your project
Some businesses need more than a website
If your idea needs a system behind it, show us how the business works. Call 0115 647 0444 or send the form. 5.0 from 50+ Google reviews.