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Bradgate Financial Solutions has worked with Vimana Digital over a number of years. As the business and its digital requirements developed, the website needed to evolve with it.
The previous website was becoming dated and increasingly difficult to work with. Bradgate also offers a substantial range of mortgage, protection, insurance and finance services, so the new website needed to make a complex offering feel straightforward.
Vimana redesigned and rebuilt the platform as a bespoke PHP website, creating a faster and more flexible foundation for the business while giving our SEO strategy substantially more room to grow.
Financial websites can easily become corporate, cluttered and difficult to navigate. Bradgate needed something different: professional enough to inspire trust, but approachable enough for customers making major financial decisions.
The website also needed to accommodate a substantial and growing amount of service content without becoming overwhelming.
Behind that visual challenge was an equally important technical requirement. The new platform needed to support an extensive ongoing SEO strategy and continue expanding as new search opportunities were identified.
Create a professional but approachable digital experience for customers considering mortgages, protection, insurance and finance.
Organise a large number of services and specialist financial products into clear, logical journeys.
Give Vimana the technical and content foundation needed to pursue highly competitive Leicester mortgage search terms.
The current Bradgate website was developed as a bespoke PHP solution rather than being built around WordPress or an off-the-shelf website theme.
This gave Vimana greater control over the structure, functionality and performance of the platform while allowing the website to grow around Bradgate's specific requirements.
Just as importantly, the bespoke build gives our ongoing SEO work a flexible technical foundation rather than forcing the strategy around the limitations of a pre-built template.
Bradgate provides much more than a single mortgage service. The website needs to accommodate different mortgage circumstances alongside protection, insurance, commercial finance, loans and related financial services.
We structured the website so individual services could be explored in depth while retaining a clear route back to the wider customer journey.
Vimana carries out extensive ongoing SEO for Bradgate Financial Solutions, with the website continuously developed around valuable search behaviour rather than being treated as a finished one-off project.
Our strategy builds dedicated content around specific mortgage requirements and local Leicester search intent, giving Google highly relevant pages for increasingly specific customer queries.
This includes specialist subjects such as self-employed mortgages, adverse credit, first-time buyers, buy to let, remortgages and other individual mortgage circumstances.
In this example, a search for self-employed mortgages in Leicester results in Bradgate Financial Solutions being referenced directly within Google's AI Overview. Similar specialist content has been developed around multiple mortgage circumstances to strengthen Bradgate's relevance across the Leicester search market.
Pages are developed around genuine customer searches rather than simply repeating broad financial service keywords.
Individual mortgage situations receive dedicated, useful content designed around what prospective customers actually need to understand.
SEO findings feed directly back into content, structure and technical development rather than operating as a separate marketing exercise.
The mobile experience was designed around the same principles as desktop: clarity, trust and an obvious route to the next action.
Large typography, simplified navigation and prominent consultation options allow customers to understand the proposition without navigating a dense financial services interface.
Vimana's work with Bradgate does not stop at the initial website build.
We continue to host the bespoke PHP platform and carry out extensive SEO, content and website development as Bradgate's digital presence grows.
This allows the website, search strategy and technical development to work together rather than being managed as separate services by different suppliers.
From bespoke development to long-term SEO, Vimana Digital builds platforms designed to become genuine business assets rather than simply another website.
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