Web design and development · Bespoke PHP
Bradgate Financial Solutions: A Bespoke PHP Mortgage Broker Website Now Cited in Google's AI Overview
A redesigned and rebuilt platform for a Leicester mortgage and protection broker, hosted and optimised by us, with specialist content now referenced directly in Google's AI Overview for "self employed mortgages leicester".
- Web design and development
- Bespoke PHP
- SEO
- Copywriting
The brief
Financial services without the typical financial services website
Vimana Digital redesigned and rebuilt Bradgate Financial Solutions' website as a bespoke PHP platform, then kept developing it around real mortgage searches in Leicester. We host the site and run its ongoing SEO and content. Its self-employed mortgage content is now cited in Google's AI Overview for "self employed mortgages leicester", with similar pages covering other mortgage circumstances.
Bradgate has worked with us for a number of years. As the business and its digital needs grew, the old website became dated and increasingly difficult to work with. The SEO strategy also needed far more room to grow.
Three things had to be true of the replacement:
How we did it
How we did it
01
Bespoke PHP over a theme
Bradgate's site is a working SEO platform, not a brochure. A bespoke build gives us control over structure, functionality and performance.
02
Intent, not keywords
Instead of repeating broad financial keywords, each page answers a real customer search, such as getting a mortgage when self-employed.
03
SEO feeds back into development
New specialist pages are added as SEO findings identify them, and search data shapes the content and structure. It is not a separate marketing exercise.
What we built
What we built
- A bespoke PHP website, not WordPress or an off-the-shelf theme
- A service structure that groups complex financial products into clear customer journeys, with a route back to the wider site from every specialist page
- Consultation and enquiry points integrated throughout the site
- Dedicated pages for individual mortgage circumstances: self-employed, adverse credit, first-time buyers, buy to let, remortgages and more
- A mobile layout with large typography, simplified navigation and prominent consultation options
Responsive experience
Clear on every screen
Hi would highly recommend Vimana Digital. They have created a excellent website and increased our SEO for financial solutions
The outcome
Results
- Bradgate Financial Solutions is cited as a source inside Google's AI Overview for the search "self employed mortgages leicester". The AI Overview's opening answer, on proving income through SA302 tax calculations and accounts, attributes Bradgate directly (screenshot: `Bradgate-AI-Snippet.webp`).
- Similar specialist content now exists for multiple mortgage circumstances, strengthening Bradgate's relevance across the Leicester search market.
Related services
Questionsabout thisproject
Not covered here? Call and ask. We reply within 24 hours.
Should a mortgage broker website be WordPress or bespoke?
Either can work. WordPress suits a broker who wants a well-designed brochure site and the ability to edit pages. We built Bradgate in bespoke PHP because the site is an SEO platform that keeps gaining specialist pages, and we wanted full control over its structure and performance. We will tell you which fits.
How do you get a mortgage website into Google's AI Overview?
There is no switch for it. Bradgate is cited for "self employed mortgages leicester" in an answer covering SA302 tax calculations, accounts and how lenders assess sole traders and directors. Our approach is dedicated, specific pages built around real customer circumstances. Nobody can guarantee a citation for any search, and we do not.
How much does a mortgage broker website cost?
A brochure website for a small broker starts from around £1,000 and a medium site sits in the £3,000–£6,000 band. A bespoke platform like Bradgate's starts from £5,000+. Ongoing SEO for a local broker starts from £400 a month; hosting from £120 a year. Prices exclude VAT.
Start your project
Want a broker website that keeps earning search traffic?
Tell us which mortgage circumstances you specialise in and where you want to be found. We will reply with a page plan and a quote.