Web design and development · Copywriting for every page
Dahlia Interiors: a premium kitchens and bathrooms website with a page for each of eight services
A tired, out-of-date site replaced with a soft, image-led design that shows off high-end interiors, with every service on its own page so each one can be found and advertised.
- Web design and development
- Copywriting for every page
- Ongoing SEO
The brief
Out of date, out of style and plain boring
Vimana Digital designed and built a new website for Dahlia Interiors, a premium kitchens and bathrooms specialist in Bingham, Nottingham, after the business changed hands in 2022. Eight services each have their own page, all copy was written by Vimana, and the soft, image-led design is backed by ongoing SEO to rank in specific locations.
Dahlia Interiors was taken over by a new owner in 2022. The existing website was no longer relevant: it was out of date, out of style and, to be honest, just plain boring.
That mattered because Dahlia offers very high-end, premium interior solutions, and the site had to show it. The industry is full of the same tired, basic websites, so we set out to design and develop something a little outside the box.
What we built
Eight services, eight pages, one soft design system
- Granular service pages: eight services, each with its own page, including kitchens, bathrooms, fitted bedrooms and fitted wardrobes. Each page is individually designed to suit its service.
- Image-led design: high-quality imagery throughout, with open white space and a soft, more feminine colour palette.
- Easy navigation: a simple structure that lets visitors move between services without hunting.
- Copy written by Vimana: every service and page, written to explain each type of work clearly.
- Ongoing SEO: we also handle Dahlia's SEO, helping the site rank in certain locations for particular keywords, so some pages are written with rich, keyword-rich content.
- Smooth typography: modern, traditional and bespoke options presented in one visual language.
Responsive experience
Clear on every screen
The outcome
The outcome
Dahlia Interiors now has a website showcasing premium interior solutions, from modern to traditional and bespoke. It is easy to navigate and very aesthetically pleasing, with smooth fonts and a soft colour palette, and every service has its own page for search and advertising.
Related services
Questionsabout thisproject
Not covered here? Call and ask. We reply within 24 hours.
Should kitchens and bathrooms be on separate pages?
Yes, and so should every other service you sell. Dahlia Interiors has eight services on eight pages, including fitted bedrooms and wardrobes. Someone searching for fitted wardrobes wants a page about fitted wardrobes, not a general services list, and Google rewards that relevance in both organic results and paid search.
How important is photography on an interiors website?
Very. Dahlia's design is built around high-quality imagery with open white space around it, because premium interiors need to be seen, not just described. If your installation photos are not good enough to carry the site, our photography service can help before the website goes live.
Can you write the copy if we are not writers?
Yes. We wrote every service and page of the Dahlia Interiors site. We start by understanding each type of work you offer, then write it clearly for the customer, with selected pages shaped around the search terms you want to rank for. We write copy for any industry, not only interiors.
Start your project
Like the style of this website?
If you like the style of this site, or want something bespoke for your company, talk to us.