Website design and development · On-site food and restaurant photography
Spice Cube: a mobile-friendly restaurant website with fresh food photography and up-to-date menus
Spice Cube's old website didn't work on phones and still showed dishes they'd stopped serving. We rebuilt it on WordPress, photographed the food and the restaurant, and made booking a table simple.
- Website design and development
- On-site food and restaurant photography
- Menu design
- Copywriting
- WordPress
The brief
A website that had fallen behind the restaurant
Vimana Digital rebuilt the website for Spice Cube, an Indian restaurant and takeaway in Loughborough, replacing a site that no longer worked on mobile. The new WordPress site has current menus, a gallery of dishes we photographed on site, a WhatsApp enquiry option, simple table booking and a clear link to the restaurant's ordering app.
Spice Cube draws customers from miles around Loughborough. Its website hadn't kept up. The old site had become unresponsive on modern mobile phones, and that made it difficult to update menus and imagery.
Menus had changed, so the food photography was out of date, and some dishes shown on the site were no longer served at all.
We offered to build a new website and bring it up to date properly: arrange photography of the restaurant and the food, create and display the current menus, showcase the restaurant's iOS and Android app, and make booking a table as simple as possible.
How we did it
How the project ran
01
Consolidate the content
We start every rebuild by gathering what exists. For Spice Cube that meant the current menus and the logo the colour palette is based on.
02
Photograph the food
Stock photos of curry don't sell your curry. We ran an on-site product photography shoot and captured a selection of dishes, plus the restaurant itself.
03
Rebuild the menus
The new menus replaced the out-of-date ones, with fresh imagery of the dishes.
04
Make contact easy
WhatsApp for quick questions, phone and website for bookings, and the app front and centre for orders.
05
Design for a welcome
White space, clear navigation and the logo's colours, so the site feels as friendly as the restaurant.
What we built
What's on the site
To be clear, this was a website project: we didn't build Spice Cube's app. Our job was to make sure visitors could find it, alongside the phone number and the contact route on the site itself.
- WordPress build with a white-space, clear design layout
- Current menus created and displayed on the site
- On-site photography of a selection of dishes, used across the site, in the gallery and on Spice Cube's social media
- WhatsApp feature giving customers a quick enquiry option
- App promoted on the homepage, so customers can find Spice Cube's iOS and Android app for placing orders
- Simple table booking by phone or through the website
- Colour palette based on the Spice Cube logo for a friendly, approachable feel
Responsive experience
Clear on every screen
The outcome
What changed
- Spice Cube has a mobile-friendly website with accurate menus, bespoke food photography and a gallery, replacing a site that no longer worked on phones
- The photography is reused on social media, not just the website
- Spice Cube had over 100 five-star Google reviews at the time the original case study was written
Related services
Questionsabout thisproject
Not covered here? Call and ask. We reply within 24 hours.
How much does a restaurant website cost?
A small business website with Vimana Digital starts from around £1,000. Medium to large sites typically cost £3,000–£6,000. Prices exclude VAT. Where a restaurant site sits depends on the number of pages, menus, gallery and booking features, and whether you want a photography shoot, so we quote after seeing what you need.
Can you photograph our food as part of the website?
Yes. For Spice Cube we ran an on-site shoot and photographed a selection of dishes and the restaurant itself. The images went on the website, in the gallery and onto their social media. Your own food, shot properly, does more for a restaurant site than any template or stock image.
Can we update the menu ourselves when prices or dishes change?
Yes. Spice Cube's site is built on WordPress, so menu changes are an edit rather than a rebuild. The old site had become hard to update, which was one of the reasons for starting again. If you'd rather not touch it, our website management service starts from £50 a month, paid annually.
Will the website work with our existing ordering app?
Yes. Spice Cube has its own iOS and Android app for placing orders, which we didn't build, so we made it clear on the homepage alongside the phone and website contact routes. We'd look at the booking and ordering tools you already use before planning the site around them.
Start your project
Is your menu online the one you actually serve?
If your website has fallen behind your restaurant, call 0115 647 0444 or send the form. 5.0 from 50 Google reviews.