SEO Audit Service: A Technical and Content Audit Your Team Can Act On
Every page crawled, every problem explained in plain English, and a fix list ordered by what will move enquiries first, not a 90-page PDF of tool exports.
At a glance
- 5.0 from 50+ Google reviews
- Based in Long Eaton, auditing sites UK-wide
An SEO audit is a structured review of everything that stops a website ranking and converting: crawling and indexing, speed, page content, internal links, local signals and authority. Vimana Digital's paid audit covers all of it plus AI-search readiness, and delivers a prioritised, developer-ready fix list at a fixed price, within 48 hours for a small site and 72 hours for a larger site or online shop.
Which SEO audit do you need?
We offer two. They are different products, not two names for the same form.
| Free SEO audit | Paid in-depth SEO audit (this page) | |
|---|---|---|
| What it is | A short expert look at your site, sent within 24 hours | A full crawl and manual review of every template and key page |
| Output | A short email listing the three biggest issues | A written report, a prioritised fix spreadsheet and a walkthrough call |
| Who it suits | Owners deciding whether SEO is worth pursuing | Teams and agencies about to spend money on fixes or a campaign |
| Pages reviewed | Homepage and a handful of key pages | All indexable pages |
| Cost | Free | About £300 to £1,000 |
If you're not sure, start free. If it shows real structural problems, we'll say so and quote for the full version.
What the technical SEO audit covers
Crawling and indexing
- Full crawl plus Search Console coverage data, so we see what Google indexed and what it skipped
- Robots.txt, XML sitemaps, canonical tags, noindex rules and redirect chains
- Orphan pages, duplicates created by filters and parameters, status codes and soft 404s
Speed and Core Web Vitals
- Real-user Core Web Vitals against Google's "good" thresholds: Largest Contentful Paint at or under 2.5 seconds, Interaction to Next Paint at or under 200 milliseconds, Cumulative Layout Shift at or under 0.1, measured at the 75th percentile of visits (web.dev, Google)
- Image formats, render-blocking scripts, hosting response time, caching, mobile layout and tap targets
On-page and content
- One primary keyword per page, and where your pages compete with each other for the same term
- Titles, meta descriptions, heading structure and whether each page answers its question in the first paragraph
- Thin, outdated or near-duplicate pages: what to merge, improve or remove
- Internal linking: which important pages are buried more than three clicks deep
Local and entity signals
- Google Business Profile categories, services, hours and address consistency; LocalBusiness or Organization structured data; author and about pages
Authority and risk
- Backlink quality, toxic links, lost links worth reclaiming; checks against Google's spam policies on doorway pages and scaled content (Google Search Central, updated 28 August 2026)
AI search readiness
- Whether pages are structured so Google AI Overviews, AI Mode and ChatGPT can quote them: direct answers, question headings, visible author and sources
- Which of your queries already trigger AI Overviews, and what that costs in clicks
Migration risk, if a redesign is planned: URL mapping and redirect review (see website migration SEO)
SEO audit deliverables
- The written reportFindings by area, each with why it matters, evidence and the fix. Written for a business owner, with technical appendices for the developer.
- The prioritised fix listA spreadsheet of every issue scored by impact and effort, with the URLs affected, so work can be scheduled in order.
- Developer-ready tickets for the top technical itemsWhat to change, where, and how to test it.
- A keyword and page mapWhich page targets which term, and the gaps where no page exists.
- A 60-minute walkthrough callWith Amit, recorded if you want it.
- Optional implementation quoteBecause we build and manage websites, we can carry out the fixes if your developer can't.
Everything is yours to keep and share, including with another agency.
What most SEO audits miss in 2026
Automated tools score your site out of 100 and list 400 "errors", most of which don't matter. Two things we check that those reports don't:
- 1That no "AI schema" or llms.txt file is neededGoogle states there is no special structured data or file required for AI features, and that AI Overview clicks are counted under the "Web" search type in Search Console (Google Search Central, updated 10 December 2025). If a previous audit sold you an "AI optimisation" package built on those, it was padding.
- 2Whether your location pages are doorway pagesGoogle's spam policy (updated 28 August 2026) names pages "aimed at specific regions or cities that funnel users to one page" as doorway abuse, and mass-produced pages "without adding value" as scaled content abuse. Templated town pages were standard agency practice for years; we flag which of yours are a liability.
Want to know what an audit of your site would find? The free SEO audit gives you the headlines within a day or two.
How much does an SEO audit cost in the UK?
Small business site (under ~50 pages)
About£300
- Turnaround: 48 hours
SME or ecommerce site (50–1,000 pages)
£750–£1,000
- Turnaround: 72 hours
Enterprise or multi-site
Quoted
- Turnaround: Agreed in the quote
Implementation of fixes
Quoted separately, or included in an SEO retainer
- Turnaround: Agreed in the quote
An audit costs about £300 for a small site and £750–£1,000 for a larger site or online shop, with add-ons included. Prices exclude VAT.
Why pay when the free audit exists? The free version tells you that something is wrong; the paid version tells your developer exactly what to change on which URLs, in what order.
How the SEO audit runs
- 1AccessRead-only access to Google Search Console and GA4, plus notes on any planned redesign. No passwords shared; access is revocable.
- 2Crawl and data pullWe crawl the site, pull 16 months of Search Console data and real-user speed data, and benchmark three competitors you name.
- 3Manual reviewAmit reviews every template and your top commercial pages by hand. Tools find patterns; people find the reasons.
- 4Report and fix listDelivered within 48 hours for a small site and 72 hours for a larger site or online shop, from when access is granted.
- 5Walkthrough callSixty minutes with you and whoever will do the work.
- 6Follow-upA quote to implement the fixes for you, if you want one.
What clients say about the diagnosis
"Amit was very open and honest about what the issues were with our current site, he was very knowledgeable and gave us what we asked for."
Link Motorcycles"Shortly after that not only was the problem fixed but he’d given me a whole new insight into web design, the perils of Google, and a complete lowdown on SEO."
Paul Harvey
Where diagnosis shaped the work:
- Our own site: the website migration SEO case study shows the full inventory of 989 URLs and the redirect decisions behind our rebuild.
More in case studies.
SEO auditquestions,answered
Not covered here? Call and ask. We reply within 24 hours.
What is included in a technical SEO audit?
A technical SEO audit checks everything that affects whether Google can crawl, index, render and rank your pages: robots and sitemaps, redirects, duplicate URLs, Core Web Vitals, mobile layout, structured data and internal links. Vimana's audit adds content, local signals, backlinks and AI-search readiness, with every finding paired with a fix.
How much does an SEO audit cost?
With us, about £300 for a small site and £750–£1,000 for a larger site or online shop, excluding VAT, with add-ons included. Very large or multi-site audits are quoted.
How long does an SEO audit take?
Most audits are delivered within 48 hours for a small site and 72 hours for a larger site or online shop, counted from when we receive Search Console access. Larger ecommerce sites with thousands of URLs take longer because the crawl and manual review scale with page count. You'll get a date in the quote, and a walkthrough call is booked for delivery day.
Do I need an SEO audit before starting SEO?
Yes, in some form. Spending on content or links while a site has indexing errors, slow pages or competing URLs wastes money. Our free audit is enough for a simple brochure site; a paid audit pays for itself on sites with more than a few dozen pages or a history of agencies.
What is the difference between a free and a paid SEO audit?
A free SEO audit is a short expert look at your main pages that lists the biggest problems. A paid audit crawls every page, reviews templates by hand, benchmarks competitors and delivers a prioritised fix list your developer can work from. The free version diagnoses; the paid version prescribes.
Will you fix the problems the audit finds?
We can, but you don't have to use us. The audit is written so any competent developer can act on it, and it's yours to share. If you'd like us to implement, we quote separately or include the work in an SEO retainer. Our web team handles WordPress, WooCommerce, Laravel and bespoke builds.
Do you audit ecommerce sites?
Yes. Ecommerce audits focus on faceted navigation creating duplicate URLs, product and category page structure, out-of-stock handling, structured data for products and reviews, and speed on image-heavy pages. See our ecommerce SEO service for what usually follows an audit of a WooCommerce or Shopify store.
Can an SEO audit help if my traffic dropped after a Google update?
Usually, yes. We compare Search Console data before and after the update date, identify which pages and queries lost visibility, and check them against Google's published spam policies and quality guidance. Most drops trace to thin or templated pages, technical regressions or AI Overviews now answering the query without a click.
Get a fixed-price quote for your site
Send your website address and roughly how many pages it has. We'll reply with a price, a delivery date and what the audit will cover for your site specifically.
Part of our digital marketing services. Related: SEO services · SEO consultant for in-house teams · local SEO · website management.
- 0115 647 0444
- contact@vimanadigital.com
- Available 24/7
- 1 Union Street, Long Eaton, Nottingham NG10 1HH
— "Great service, knowledgable and personable. No over sell and honest advice from someone at the top of their industry" — Karundeep Bal