Web design and development · Graphic design (bespoke icons)
The Duffield Clinic: a clean, responsive optician website for eyecare and hearing care
A modern site with multiple service pages, bespoke icons and a straightforward enquiry route, so the clinic can present eyecare and hearing care clearly to its local community.
- Web design and development
- Graphic design (bespoke icons)
- Copy refinement
- Imagery
The brief
Two kinds of care, one clear patient journey
Vimana Digital designed and built a contemporary, responsive website for The Duffield Clinic, an optician offering eyecare and hearing care. Multiple service pages, intuitive navigation and a straightforward enquiry method make each service easy to find. The clinic supplied content and most imagery; Vimana refined the text, added stock images and created bespoke icons.
The Duffield Clinic needed a contemporary website that made navigation easy and highlighted each service it provides, on mobile phones and tablets as well as desktops. Vimana was given complete creative freedom over design and development.
The clinic offers a range of services, including both eyecare and hearing care. That meant the site needed a clear user journey with intuitive navigation, so a visitor interested in hearing care finds it as easily as an eye test, plus a straightforward way to enquire.
What we built
A clean, fully responsive clinic website
- Multiple service pages: the clinic's services are clearly displayed, so it can present its full offering to the local community.
- Clear user journey: intuitive navigation from service information to enquiry.
- Straightforward enquiry method: easy routes for patients to get in touch.
- Refined copy: the clinic provided content tailored to its services; we refined the text for a cohesive, professional presentation.
- Imagery: the majority supplied by the clinic, with stock imagery added to complement the optician theme.
- Bespoke icons: created to enhance the site's visual appeal and keep a professional aesthetic.
- Brand-matched palette: colours mirror the clinic logo.
- Responsive, interactive layout: readable, with transparent service information on every device.
- Built to last: designed to minimise the need for significant future modifications.
Working with this web design company was a game-changer for our business! Their web designers created a beautiful and user-friendly website that perfectly represents my brand. Plus, their SEO expertise has significantly increased my online visibility. Highly recommend Amit and Vimana to anyone looking for a professional website and effective SEO strategies!
The outcome
The outcome
The Duffield Clinic now has a clean, fully responsive website tailored to its optician business. With multiple service pages, it presents its offering efficiently to the local community.
Related services
Questionsabout thisproject
Not covered here? Call and ask. We reply within 24 hours.
What should an optician website include?
Clear pages for each service, easy navigation and an obvious way to enquire. The Duffield Clinic site presents its eyecare and hearing care services on their own pages, so patients find the right one quickly. It should also work properly on mobile phones and tablets, as the Duffield Clinic brief required from the start.
Can we write our own content and have you tidy it?
Yes, that is how the Duffield Clinic project worked. The clinic supplied content tailored to its services and we refined the text, while also managing most of the imagery so the whole site looked cohesive. If you would rather not write it at all, we also offer full copywriting with an SEO perspective.
How much does a website cost for an independent optician?
Small business websites start from around £1,000, with medium to large sites typically between £3,000 and £6,000. A straightforward clinic site takes one to three weeks once content is agreed. Hosting starts from £120 a year with SSL included, and website management from £50 a month (paid annually). Prices exclude VAT.
Start your project
Want a website that makes enquiries easy?
Tell us about your practice and the services you offer. We will plan the pages, design the site and help patients find it.